I think there is plenty to emulate. Taking on the fossil fuel industries and taking on the drink and food industries.
I confess to being somewhat blown away by the reaction to the piece I wrote for Rolling Stone last week. Despite the fact that it was 6,000 words long and pretty technical, it has been shared almost 100,000 times —which is more than 10x as many as the interview they did with President Obama the month before. Clearly the piece struck a nerve—probably because its timing coincided with the heat and drought and fire that have so unnerved the nation this summer.
I just wanted to thank you for taking the time to read all 6,000 or so of those words, and for sharing it with your friends and family. I was told by the folks at Rolling Stone that it's been viewed 450,000 times, which is just remarkable. (If you haven't had a chance to read it yet, here's the place to go: act.350.org/signup/reckoning)
Monday night we had a big video chat with folks who wanted more details and I’ve been poring over the helpful comments that arrived by the kilobyte to firstname.lastname@example.org.
With the crazy weather putting climate change at the top of more people’s agenda, it is clear that we’re at one of those breakthrough moments that movements occasionally get, and we don’t want to waste it. If you’ve read the piece, you know that it makes clear that the fossil fuel industry already has 5 times more coal and gas and oil on hand than even our most timid governments think would be safe to burn—left to their own devices, they’ll usher us right past the brink.
So—even as we continue to fight pipelines and coalmines and oil wells, we need to take on that industry as a whole. We need to change the rules. Until the election we're going to do that by pushing folks running for office to take a stand against fossil fuel subsidies. But we also have to start preparing for what happens after Nov. 6th.
I've been working on something I wanted to let you know a bit about, and hopefully have your help in seeing through.
Starting the day after the election, I’d like to go after the fossil fuel industry even more directly, trying—as the Rolling Stone piece suggests—to spark a movement like the ones that overturned the great immoral institutions of the past century, such as Apartheid in South Africa. On November 7th, 350.org board member Naomi Klein and I are planning to launch a road show that will cover 20 cities in just over 20 nights (we’re going to break for Thanksgiving) to bring the message I laid out in Rolling Stone to thousands of people across America.
We'll have a revolving cast of musicians and great speakers, to make it an inspirational and exciting event. We're in the process of confirming venues now - but we're going to need your help to promote these events in your community, and help turn these ideas into a powerful campaign. If you can help us book a large venue, know of great musicians that might want to participate, or can lend a hand with the creative work that this will surely require, click here to let us know how you'd like to help out: act.350.org/survey/tour-help/.
Look, the Rolling Stone piece was pretty grim. But the response to it shows that people understood that our backs are to the wall and that means it’s time to fight. I don’t know if we can win; but I’m certain that without each of you we’ve got no chance. So thanks in advance for jumping in.
Bill McKibben for 350.org