Tuesday, July 24, 2012

How to talk/write about obesity in the black community without mentioning soft drinks once

The Root has been publishing a series of interviews and articles about obesity in black americans and recently a conference in DC. What is amazing is that I could not find any reference in any of the contributions to soft drinks or sugary beverages: none. Any explanation? Marion Nestle wonders about influential sponsors. I do too. This post addresses the way the industry has especially and very effectively targeted the black (and hispanic) communities. It refers to an opinion piece published in the advertising magazine Ad Age that salutes such "smart marketing". Disgusting. One more reason for a Surgeon General's report... more explicit than the paper on Oral Health, The Silent Epidemic where Regina only mentioned "lowering sucrose intake, reducing acidic beverage consumption"...

He also writes:
"The Rudd Center's study found that soda companies are targeting African American and Hispanic children -- as Putnam suggests -- in high numbers. For instance, the study found that:

  • Soda ads made up 13% of the ads on black prime time shows, compared with 2% of ads on general prime time shows.
  • Soft drinks were 13.5% of ads with non-whites (almost exclusively blacks) compared with 6.2 percent of ads with whites.
  • Exposure to SSB ads decreased over time at all ages, but the decrease was less for black than white children.
  • As for outdoor advertising, Black and Latino neighborhoods had the most ads for higher calorie/low-nutrient foods, including sugary beverages."
  • But applauds such "smart marketing"...
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