Showing posts with label product placement. Show all posts
Showing posts with label product placement. Show all posts

Monday, August 6, 2012

Sebelius about obesity two years ago

This was a presentation delivered at the first Weight of the Nation conference in July 2009. The approach toward Big Soda is mostly voluntary, lauding the Clinton initiative about reducing the access to sugary drinks in schools. Two years later, the question asked to Secretary Sebelius is about producing a Surgeon General's Report about sugary drinks. When will she give an answer?
Her conclusion in 2009 was:
Reducing obesity - especially for children - would be one of the biggest steps we could take towards this better health future... Indeed. So what about sugary drinks?

Monday, July 23, 2012

Product placement: Coca Cola and the movies

Tobacco Control advocates fought (are fighting) against product placement in the movies. The same product placement strategy is used by Coca Cola (and other soft drinks manufacturers) as shown in this infographics that finds the process very positive. This is a key component of the strategy to normalize drinking Coke, while obesity control advocates should push for the exact opposite.