Why this strange domain name/url? ccofk?

CCOFK is for Campaign for Cavities and Obesity Free Kids! I know it's a very bad url/domain name but once I had started to use BlogSpot I did not have the courage to change it and until now I have not decided to buy a simpler and better domain name. Thank you for bearing with me.
Of course the name is a reference to the Campaign for Tobacco-Free Kids... From Tobacco Control to Obesity Control came later.