How long before a Bloomberg Initiative to Reduce Obesity?

As of today Michael Bloomberg's involvement in the combat against obesity seems limited to his initiatives as Mayor of New York, although their ripple effect go well beyond the city limits. I wonder how long it will take before it also becomes a philanthropic initiative on the model of his Bloomberg Initiative to Reduce Tobacco Use?
Since 2006 Michael Bloomberg has invested $595 million ($125 million in 2006, $ 250 million in 2008, $220 million in 2012) in this initiative that was started after the tobacco control program launched in New York City with former Health Commissioner Thomas Frieden ( now CDC's Director since June 2009) replaced by the present Commissioner Thomas Farley.
How could such a Bloomberg Initiative to Reduce Obesity take place? The same way the tobacco control program was developed: beyond the New York City's ongoing projects to reduce obesity, many key decision makers and organizations are already joining forces as they did most recently during the National Soda Summit, to request a Surgeon General's Report about the health impact of sugary drinks or to produce The Weight of the Nation documentary.
The tobacco control initiative involves seven main partners: the World Health Organization, the Campaign for Tobacco-Free Kids, the CDC Foundation, the World Lung Foundation, the International Union Against Tuberculosis and Lung Disease, the Johns Hopkins Bloomberg School of Public Health and the Bill and Melinda Gates Foundation (that committed $125 million in 2008).
Can you imagine a similar coalition to manage an initiative to reduce obesity?
How long will it take?
Here is an interview with Youfa Wang who heads the Global Center on Childhood Obesity at Johns Hopkins.

The Wait of the Nation and The Wait of the Nation 2 or How Bain Capital and Mitt Romney enter the obesity debate

The wait of the nation is an article published on May 24 by Sherifd in Crunk Feminist Collective about the Weight of the Nation documentary.
Interestingly it was republished (in part) in The Root and I came upon it by searching for soft drinks. The Root editors add at the bottom that this article does not represent their opinion... Even more interesting is a second article published on July 16, The wait of the nation 2 that revisits the issues with an investigative twist implicating Bain Capital whose very profitable "health" subsidiaries are targeted in a Salon's investigation.

War On Smoking Offers Some Lessons For Obesity Fight

From this interesting article by Judith Graham of Kaiser Health News, published on May 4th in USA Today. There is a clear difference between those who are ready to confront the industry and those who prefer to try to work with the industry.The confrontational advocates need to organize the same way the tobacco control advocates did, including coalitions like the Campaign for Tobacco-Free Kids. Interestingly the titles of Judith's article differ in USA Today and KHN. I also notice that while she used the term war for tobacco, she used fight for obesity. There is a significant difference between a war and a fight and that's where the obesity control movement is: they have to progress from a fight (or a series of fights) to a war. As for USA today their title is much more diluted:
"Obesity fight needs ambitious campaign, health leaders say". This is much less than calling (and organizing) for a war.
Stan Glantz's assessment is key:

"When I look at what’s going on with obesity, it reminds me of what was going on with tobacco in the 50s, 60s, and 70s, when there was a lot of emphasis on personal responsibility, voluntary self-regulation, and trying to make safe cigarettes," said Stanton Glantz, director of the Center for Tobacco Control Research and Education at the University of California, San Francisco.

That approach didn’t work, and efforts to reduce smoking didn’t really have much success until advocates shifted their emphasis from changing individual behavior to community-based activism and holding cigarette manufacturers accountable for harmful products, Glantz said.

A similar shift is needed today in the fight against America’s expanding waistlines, many experts believe. Instead of approaching obesity as a personal issue, it needs to be redefined as a community challenge that calls for collective action and wide-ranging policy changes such as more informative food labels, limits on marketing to children, and taxes on unhealthy products, they argue.